McDonald’s ditches frozen beef for West Coast Quarter Pounders

By Fielding Buck

There’s something new at McDonald’s this week, and it’s not just the chain’s reboot of its Quarter Pounder burger.

It’s what goes with it, an 8 1/2-inch napkin that’s as wide as a sheet of letter paper.

“Fresh beef cooked when you order,” it reads. “So hot & juicy, you’ll need a bigger napkin.”

A huge napkin for a huge launch.

“This is the biggest thing we’ve done since all-day breakfast,” said Tim Brown, operations development manager for the chain.

McDonald’s in Southern California is going public with the new Quarter Pounder this week, changing its footing with competitors such as Wendy’s and In-N-Out Burger [READ MORE HERE]

Source: OC Register Sports

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