Disneyland’s creation of Pixar Pier is part of its efforts to touch the emotions of its guests

By Robert Niles

What do you want to do when you visit Disneyland or any other theme park? Go on rides? Eat? Meet characters? Whichever of these reasons you think is luring you to the parks, there’s a strong chance that something else is steering you there, instead.

Disney invited me to spend some time with its Imagineers and park managers over the weekend, to talk about the new Pixar-themed attractions that the company is debuting this spring and summer at Disneyland and Walt Disney World. I’ve spoken to many theme park designers over the years, and it always fascinates me how much more [READ MORE HERE]

Source: OC Register

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