Report: USC to sell naming rights for Coliseum to United Airlines

By Joey Kaufman

The Los Angeles Memorial Coliseum is poised for a name change.

USC has reached a 15-year agreement worth more than $70 million with United Airlines for the naming rights, according to a report published Thursday by the Sports Business Journal.

A school spokesperson did not confirm the deal. No formal announcement has [READ MORE HERE]

Source: OC Register